“We [do what] for [who] by [how] so that [why].” Every successful company knows where it wants to go—that’s the vision. But not every company knows how to bridge the gap between now and next. That’s where mission comes in. What is Mission? Mission is the day-to-day expression of your vision. It defines: What you do Who you serve How you do … Continue reading Clarifying Mission: A Guide for Companies Who Want to Lead with Purpose