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Tag: goals

  • Clarifying Mission: A Guide for Companies Who Want to Lead with Purpose

    “We [do what] for [who] by [how] so that [why].” Every successful company knows where it wants to go—that’s the vision. But not every company knows how to bridge the gap between now and next. That’s where mission comes in. What is Mission? Mission is the day-to-day expression of your vision. It defines: While vision paints the picture of your desired future,…

  • 5 Ways to Create a Compelling Vision for Your Company

    By Scott Lowe VisionVision is a compelling picture of the future you want to create. It inspires, unites, and directs both your personal leadership and your business strategy. It’s not just a statement on a wall—it’s your north star. When clarified and embraced, vision fuels momentum and aligns your team toward a shared future. But…

  • Setting “SMARTER” Goals

    We’ve all heard about SMART goals: Specific, Measurable, Actionable, Relevant, and Time-Bound. They’re a classic for a reason—they help us stay focused and productive. But what if we could take goal-setting to the next level? That’s where SMARTER goals come in. They add depth, purpose, and a touch of daring to the process, helping us not only…