Tag: marketing
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Working Your Sphere: The Power of Relationships in a Referral-Based Business
In a world where leads can come from a Google ad, a Zillow inquiry, or a cold lead from a drip campaign, there’s something timeless and powerful about doing business within your sphere of influence. For those of us who’ve lived in a city or town for a while—raised our kids here, gone to church here,…
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When Purpose and Profit Align: Coaching the Vision Behind Restoration Now
In a world where business and mission often seem at odds, every once in a while, a story comes along that reminds you they can walk hand-in-hand — with clarity, sustainability, and impact. That’s what it was like working with Josh and Nicole Roloff. In 2005, they launched a nonprofit called Restoration Now. Their vision was…
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Purpose & Vision: The Foundation of a Thriving Business
In the fast-paced world of business, it’s easy to get caught up in day-to-day operations, chasing short-term goals while losing sight of the bigger picture. However, the most successful and fulfilling businesses are those built on a strong foundation of purpose and vision. Understanding your “why”—the deeper reason behind your work—helps clarify goals, align your…
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CORE VALUES: Exercise
Have you ever taken the time to define your personal values? If not, no worries—most of us don’t find the time or even know where to start. We tend to think values are reserved for big businesses, schools, hospitals, or non-profits, not necessarily for individuals. I get it—I used to think that way, too. However,…
